Nike
Air Max Dn
Square VFX - Monumental Paris - Divison
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Nike AirMax DN
"Feel the Unreal"
To mark the 10th anniversary of Nike Air Max Day, the brand launched new shoes alongside a short film directed by Petra Collins.
In this cameo-filled clip, featuring appearances by Billie Eilish, Sha'Carri Richardson, Drake, and Erling Haaland, we follow Max's adventures as he's late for the selection of the next basketball team.
Thanks to his new pair of Air Max, he achieves the impossible. And it’s for this impossibility that our friends at Square VFX called on us for the post-production to create some VFX.
As a result, Max walks on water, defies the laws of physics by running on walls, blows Sha'Carri's hair away, and even steals Drake's classroom.
There’s no need to run, but sometimes, yes...
Making of "Feel the Unreal"
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Crédits
PRODUCTION BY DIVISION
Director: Petra COLLINS
Executive Producer: Jacq WILKINSON
POST-PRODUCTION BY MONUMENTAL
Head of Post-Production: Laila HAMDAOUI
Post-Producer: Sindy DURAND PAUCSIK
VFX Creative Directors: Colin JOURNÉE, Mathieu JUSSREANDOT
VFX Production Manager: Julie DELEPINE
VFX On-Set Supervisor: Grégoire BECCUCCI
CG Generalists: Hugo ABOAB, Jérémy ANGONIN, Laurent BASSET, Brice CRÉVITS, Antoine PION
Compositing: Romain BEDOUET, Elliott DUCRUY, Martin GOLDWASSER, Thomas JOUENNE, Emilie NICOLAS, Adrien “Palmito” RENAY, Isabelle TCHOUNGANG
Editing Company: LOST PLANET
Editor: Max KOEPKE
Assistant Editors: Oli CHEN and Steven SAN MIGUEL
Executive Producer Lost Planet: Casey CAYKO
Color Grading Company: COMPANY 3
Senior Colorist: Stephen NAKAMURA
Music: “Praise You” by FLATBOY SLIM
